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Live. Work. Play. Urban communities that encapsulate ultimate convenience with an unmatched lifestyle.

The real estate landscape is continuously advancing, with mixed-use developments gaining popularity amongst buyers. These projects combine residential, commercial, and sometimes even industrial spaces all within a single property, offering an unparalleled blend of convenience and lifestyle. 

Mastering the intricacies of mixed-use developments can open up a wealth of opportunities for real estate agents. In this article, we’ll delve into the nuances of mixed-use developments and provide strategies for agents to effectively market these properties, despite any challenges they may present.

What Are Mixed-Use Developments?

Mixed-use developments integrate various types of spaces and functionalities available either for rent or sale, typically including: 

  • Residential Units: Apartments, condos, or townhouses designed for living.
  • Commercial Spaces: Retail stores, restaurants, and cafes that serve both residents and the public.
  • Office Spaces: Professional environments for businesses, from startups to established companies.
  • Entertainment and Recreational Areas: Gyms, theaters, parks, and other amenities that enhance quality of life.

The allure of mixed-use developments lies in their ability to create communities where people can live, work, and play without needing to travel extensively.

Miami Worldcenter, Block C, is a planned mixed-use tower that will introduce a new energy to Downtown Miami. One that will present a unique blend of spaces and offerings curated for ultimate convenience and community. Miami Worldcenter will include 351 condo residences, 280 hotel rooms, 3,500 sq. ft. of retail space, and 8,000 sq. ft. of restaurant space at street level set among a pedestrian-friendly environment and green spaces.

Addressing Buyer Concerns

Although mixed-use developments offer undeniable convenience, potential buyers may be hesitant to invest in this property type due to factors such as concerns regarding noise, privacy, and security. As a real estate agent, it’s crucial to address these concerns proactively.

Private Entrances and Exclusive Amenities

Highlight the design elements that separate residential areas from commercial zones. Many mixed-use developments feature:

  • Private Entrances: Separate access points for residents to ensure privacy and security.
  • Exclusive Amenities: Private gyms, pools, lounges, and rooftop gardens reserved for residents only.
  • Soundproofing: Advanced construction techniques to minimize noise from commercial spaces.

State-of-the-Art Security Systems

Emphasize the presence of advanced security measures, such as:

  • 24/7 Surveillance: High-definition cameras monitoring all common areas.
  • Keycard Access: Restricted access to residential floors and amenities.
  • On-site Security Personnel: Trained security staff available around the clock.

Oasis Hallandale presents a full city block that offers two, 250-unit residential towers paired with commercial frontage located in Hallandale Beach, FL. Resident only amenities and services at Oasis include 24/7 lobby attendance, keyed-access elevator banks, and six amenity levels perfect for exclusivity and privacy within proximity to utmost convenience.

Maximizing Opportunities in Mixed-Use Developments

Lifestyle-Focused Marketing

To successfully sell mixed-use properties, your marketing efforts should highlight the unique benefits these developments offer. Create content that showcases the lifestyle advantages of living in a mixed-use development. Use high-quality images and videos to portray:

  • Convenience: Emphasize the ease of having restaurants, shops, and offices within walking distance.
  • Community: Highlight community events, resident gatherings, and the cultural atmosphere.
  • Sustainability: Point out eco-friendly features like green building materials, energy-efficient systems, and walkability.

For example, the City of Fort Lauderdale presents a master plan for a mixed-use Downtown that is green, pedestrian-friendly, and inclusive. Their plans for the area include transit-oriented infrastructure and interconnected walking trails, parks, and streets that promote healthy, walkable neighborhoods. 

Understanding Zoning and Regulatory Challenges

Mixed-use developments often involve navigating complex zoning laws and regulatory requirements. As an agent, staying updated on these regulations can enhance your credibility and help you guide your clients more effectively. Key Points to Consider:

  • Zoning Codes: Familiarize yourself with local zoning codes that govern mixed-use developments.
  • Permitting Process: Understand the permitting process and any potential challenges that may arise.
  • Community Impact: Be aware of any community concerns or opposition that could affect the development.

Building Relationships with Developers

Establishing strong relationships with developers can provide you with a competitive edge. By collaborating closely with developers, you can gain early access to listings, exclusive information about upcoming projects, and opportunities for joint marketing efforts.

Explore more about the value of networking for promising results in the real estate industry in our blog, “Forging Collaborative Paths: How Real Estate Agents Can Build Rewarding Relationships with Developers.”

Discover the Latest in New Development with DASH

Mixed-use developments represent a unique and lucrative segment in real estate. By understanding their complexities, addressing buyer concerns, and leveraging effective marketing strategies, real estate agents can position themselves as experts in this development type. 

The key to selling mixed-use developments is to focus on the lifestyle benefits, security features, and convenience that these properties offer, ensuring that potential buyers see the value in this innovative approach to urban living. 

DASH, a proptech company based in Miami, was exclusively designed to assist real estate agents discover new developments. Equipped with DASH, agents access a wide range of properties and ready-to-share marketing materials.

The DASH database currently showcases 280+ properties (and counting!) within the state of Florida. Featuring new construction in popular market areas like Miami, Fort Lauderdale, Palm Beach, Tampa, Orlando, and more. Start your journey to real estate success with DASH by signing up for a free account below.

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