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Live where you vacation, vacation where you live.

Florida boasts a diverse landscape, from bustling cityscapes to serene beaches and everything in between. It’s no wonder that the state attracts millions of visitors each year, many of whom fall in love with its sunny climate and laid-back lifestyle. 

For real estate agents navigating the affluent markets of Florida, the task involves more than just showcasing properties; it’s about highlighting a dream that comes with resort-style amenities and exclusive resort connections. 

In this article, we’ll dive deeper into the resort-style amenities that define the best properties and share strategic insights to successfully market these idyllic retreats as an agent.

The Allure of Florida Real Estate

The allure of Florida goes beyond just its sunny weather and inviting beaches. It’s about the lifestyle that comes with living in such admirable locales—access to state-of-the-art amenities, including world-renowned golf courses, sophisticated dining experiences, and the promise of a life that feels like a permanent vacation.

Real estate agents selling these dream homes need to understand that they’re not just selling a piece of property; they’re selling access to an exclusive world. With Florida’s proximity to some of the world’s most famous attractions and beaches, properties here offer a unique blend of relaxation, entertainment, and luxury.

Resort-Style Amenities That Sell

When it comes to new developments with resort-style amenities or properties connected to resorts, the features can be truly jaw-dropping. From infinity pools that blend into the horizon, to championship-designed golf courses that beckon the enthusiast, these amenities significantly elevate the desirability of a property.

Pools That Rival The Blues

From infinity edges that seemingly merge with the waters of the ocean to splash pads for the young and young at heart, these aquatic paradises are the centerpiece of new resort-style communities.

Spectrum+ at Reunion Resort in Kissimmee, offers a unique selection of amenities, including many community pools and an exclusive water park within the Reunion Resort masterplan, created for fun in the sun all from the comfort of home.

Fine Dining & Delightful Services

The appeal of resort living not only lies in the amenities, but its services as well. High-end resort-inspired communities provide homeowners access to exclusive dining experiences and services that alleviate the need for exhaustive at-home chores. Even the most discerning residents are enticed by the ease of resort services that accompany their retreat lifestyle.

Naples Beach Club, a Four Seasons Resort by The Athens Group truly embodies these luxuries. Located in Old Naples, this new development is just moments away from 5th Avenue South, known for its exquisite shopping and dining experiences. Additional dining options will also be available on-site with a private owners’ restaurant, sports bar, and ice cream shop. Managed by Four Seasons, future residents will also have access to all the Four Seasons Resort amenities within the property.

World-Class Golf – a Fairway to Paradise

For many, the word ‘resort’ articulates a vision of lush, meticulously-designed golf courses that are destinations unto themselves. Florida’s reputation as a golfers’ haven is legendary, and these new developments often come with memberships or exclusive access to some of the world’s most prestigious golf clubs.

Under construction in Sarasota, Wellen Park Golf & Country Club by Lennar presents future residents with exclusive access to the 18-hole golf course, created for all skill levels, within the Wellen Park masterplan.

Waterfront Paradises

With a highly sought-after coastline and an interior dotted with waterways, Florida caters to those who find solace in the ebb and flow of water. Beach access, marinas, and water sport facilities add a coastal charm to these new developments, redefining the concept of waterfront property. 

Vita at Grove Isle, located on a 20-acre private island in Biscayne Bay, showcases a range of indoor and outdoor resort-style amenities including a private bayfront pool and poolside bar. With panoramic views of Biscayne Bay, Vita is the perfect example of resort-living on the water in sunny Florida.

Closing the Deal with Professionalism and Know-How

Highlighting these amenities in your listings and promotional materials is key. Visuals play a crucial part, for example, high-quality photos and videos showcasing these amenities will help potential buyers visualize the lifestyle that awaits them. 

It’s not just about the amenities themselves, but the story they tell about the kind of life one could live there. As a savvy agent, it’s imperative to understand your prospects’ must-haves. With this knowledge you can better understand your clients’ vision and deliver accordingly.

Understanding the Buyer’s Needs

Each buyer comes with a distinct set of desires and lifestyle goals. It is crucial to understand these needs in order to match them with their perfect home. Becoming a keen listener is your superpower as a real estate agent; it serves as the compass that guides you to homes that could be the perfect fit.

Educate Your Buyers

Many homebuyers may not be fully aware of the benefits of living in a resort-style community or the value of certain amenities. Offer them resources, take them on guided tours of the community, and educate them about the lifestyle and potential investment benefits available to them within the new development.

Tackle buyer objections effectively by employing our Proven Strategies for Selling New Developments, designed to address and alleviate any concerns buyers may have.

The Art of Showcasing Community

A resort-style community is as much a product as the home itself. Showcase the active social scene, the wellness programs, and the sense of community that exhibit resort-style living. Prospects often invest in such properties for the diverse experiences they promise beyond the doorstep.

The End Goal: Selling a Lifestyle

Lifestyle is the crux when it comes to selling new developments such as these. Florida epitomizes a laid-back, breezy lifestyle that’s laced with luxury and lapped by the gentle swells of the Gulf and Atlantic. Buyers don’t just invest in an address; they seek to adopt a lifestyle—sun-soaked, stress-free, and steps away from the gems of the Sunshine State.

In the end, the most effective real estate agents are those who can not only connect their clients with the perfect home but also with a dream lifestyle that meets their deepest desires and aspirations. In the vibrant and luxurious real estate market of Florida, the opportunities to do just that are boundless.

Discover the art of effective real estate marketing in our blog, “4 Pillars to Refining Your Real Estate Marketing Strategy in 2024.”

Elevating the Florida Dream with DASH

The Sunshine State transcends mere location—it embodies a mindset, and selling its paradise is artistry with a canvas that stretches from coast to coast, waiting for you to paint the future of resort living with your sales expertise. 

By understanding the unique appeal of this market segment, showcasing luxurious amenities, leveraging strategic marketing, and finely honing your selling approach, you can connect potential prospects with the paradise they seek. 

DASH, a proptech company based in Miami, FL offers agents an efficient way to discover new construction properties across various market areas in Florida. From vibrant Miami to the magic of Orlando, agents can discover the best of the Florida real estate market.

Equipped with DASH, agents access an extensive database of new development content. Showcasing ready-to-share property collateral like brochures & fact sheets, high-quality renderings & videos, and all the necessary information agents need to successfully sell new developments.  Start your journey to real estate success with DASH by signing up for a free account below.

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