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Tap into the new age of real estate: the rise of remote work.

The growing trend of remote work isn’t solely about transitioning where we work, but reshaping entire lifestyles, including where we live. As an agent, the real estate landscape has undoubtedly become more complex and more dynamic over the past few years. 

Prior to the pandemic, less than 10% of American workers were fully remote. While in 2023, 66% of United States employees were reported to be working from home, in at least a part-time capacity.

In this article, we’ll dive deeper into the profound effects of remote work culture on real estate, arming agents with the insights and strategies necessary to thrive in this new frontier.

New Horizons: The Move to Paradise

In a world where an increasing number of professionals are now working from home and have since left long commutes to the office in the rearview, many are granted the freedom to live remotely anywhere. Florida in particular has experienced an influx of new residents with its population having increased by 1.9% between the years 2021 and 2022, making it the “fastest growing state for [the] first time ever since 1957.” 

According to Bankrate, many have decided to relocate for the convenience of proximity to loved ones or simply the desire for a change of pace and alluring weather. On the journey for a life well-lived comes the increasingly popular search for living spaces designed to create a lifestyle well-fitted to the modern home buyer.

Dwelling Reimagined: Living Spaces Redefined

The Quest for the Perfect Home Office

A dedicated home office space has gone from a “nice to have” to a “must-have” amenity. Modern home buyers are on the lookout for properties that can accommodate their professional needs, be it a secluded room with built-in desk space or a flexible living area. It’s not just about square footage but about the functionality and separation work life needs.

New developments on the rise in South Florida, like River District 14 on Miami River and Andare Residences by Pinfinarina in Las Olas, fully support this trend. With plans to provide curated spaces and amenities, including flex office spaces, dedicated areas for co-working, and the availability of private conference rooms. 

The Rise of Eco-friendly and Healthy Homes

As the importance of health becomes prominent in an unpredictable world, features like wellness centers, state-of-the-art fitness facilities, and sustainable elements like energy-efficient appliances and materials are increasingly popular in new developments. Home buyers are becoming acutely aware of their health and wellness needs, which are now synonymous with a property’s value proposition.

Discover more in our blog post, “Mastering Modern Buyer Demands: Exploring the Latest New Development Home Design Trends.”

Strategies for Success

Build a Flexible Portfolio

The adaptability we are seeing in the workforce is mirrored in the world of real estate. Diversify your portfolio to include properties of varied sizes, locations, and features to cater to a broader clientele. Flexibility is key, as the wants and needs of remote workers are diverse and continually changing.

Fostering Community

As the physical distance between professionals grows, the desire for community has never been stronger. Consider how to foster a sense of belonging within the neighborhoods you serve, whether through local events or a digital platform that connects prospects virtually.

Innovative Marketing

With social media and other digital tools at our disposal, marketing properties has never been easier. Posting high-quality renderings with engaging captions at the click of a button is a simple yet effective way to attract new prospects while compressing the sales timeline. 

Empower your real estate marketing strategy with insightful tips and top-rated tools shared in our blog, “The New Development Marketing Toolkit Every Real Estate Agent Needs.”

Navigate Real Estate’s Remote Future with DASH

The remote work culture is here to stay, with over 36 million American employees predicted to be working remotely by the year 2025, and its impact on real estate trends has only just begun. For real estate agents, this means a continual reevaluation of best practices, a keen understanding of the evolving market, and a commitment to leveraging technology to meet new client expectations.

The key to thriving in this remote work-induced real estate landscape is adaptability. By recognizing and implementing the strategies outlined here, agents will not only weather the transition but will emerge as leaders in a rapidly changing industry. The real estate market may be shifting, but opportunities abound for those who are prepared to seize them in the name of home, work, and life redefined.

Say goodbye to clucky Dropbox links and hello to a more efficient way to share new developments with clients. DASH presents agents with the exclusive opportunity to discover the latest in the real estate industry, providing agents with new development content aligned with the current and emerging trends of the real estate industry.

With DASH, agents gain access to a wide range of properties suitable for the discerning buyers’ ever-changing lifestyle. Whether it’s wellness-centric amenities, community-focused living, or achieving the ultimate work-life balance, DASH features it all. Stay ahead of the curve with DASH by signing up for a free account below.

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