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What is Proptech?

Short for ‘property technology’, proptech is the term given to the technology tools that support the real estate industry, beginning around the early 2000’s. It categorizes any software that enhances the way real estate is found, sold, maintained, managed, marketed or invested in.

Some key examples you’ve probably heard of include property listing platforms like and 3D home tour platforms like Matterport, as well as property management and rental software such as AirBnB and WeWork. Proptech also has crossover with another similar term – smart home technology – which includes internet-connected devices and appliances, known as the Internet of Things, or IoT devices.

As the real estate industry and technology constantly evolve, agents and developers alike are leveraging information technology and platform economics to transform real estate markets.

By harnessing the power of the latest technologies, real estate agents and homebuilders can streamline their marketing efforts for new developments, gaining an edge over their competitors.

Key Tools That Have Emerged in Proptech: 

The realm of Proptech encompasses a diverse array of tools, each serving a unique purpose and scope. These technologies span a wide spectrum, typically offering users various functionalities to cater to the needs of many, while incorporating specific features for those who need more refined or niche tools.

3D Virtual Tours 

One of the most prevalent technologies in Proptech available to real estate agents is 3D virtual tours. With virtual tours, prospective buyers can tour a property from the comfort of their own homes, anywhere they have an internet connection. This not only saves time and effort but also provides a more immersive experience for potential buyers. Today, real estate professionals use virtual tours to showcase properties in stunning detail, highlighting every feature and amenity. By providing interactive 3D tours, agents can create a more engaging and memorable experience for their clients, and increase the chances of a successful sale, opening their local marketing opportunities up to the international marketplace, if they so choose

Examples of 3D Virtual Tour Software:


AI-Driven Lead Generation

Another advantage of proptech tools is the ability to use AI-driven lead generation to identify quality leads. By leveraging machine learning algorithms, agents can create a more efficient sales process by only focusing on leads with high potential. AI-powered tools are especially important for new development marketing efforts, where conversion rates are typically lower due to the lack of awareness and existing clients. By using predictive analytics and AI algorithms, real estate professionals can connect with high-quality leads and tailor their marketing strategies accordingly.

Examples of AI Lead Generation Tools:

IoT Home Devices

Proptech tools also include IoT home devices that can enhance the overall experience of living in a property. With the rise of smart home technology, real estate professionals can leverage IoT devices, such as smart thermostats, locks, and lighting to differentiate their listings. This added value can help attract potential buyers who are seeking an innovative and modern living space. Additionally, IoT devices can also save money and energy by optimizing heating, cooling, and lighting based on occupancy and usage patterns. Green elements also showcase highly here for those who are interested in more eco-friendly technology solutions.

Examples of IoT Home Devices:

Improved Data Management

Traditionally, handling real estate transactions meant dealing with heaps of paperwork and never-ending manual duties. Thankfully, Proptech tools such as extensive property databases are making it remarkably more efficient.

With the help of big data and advanced analytics, Proptech has made it possible to gather extensive information on properties. This includes not only basic details like size and location but also readily available marketing materials. This wealth of data allows real estate agents to make informed decisions based on accurate and up-to-date information. 

Examples of Real Estate Data Management Tools:

  • DASH – A New Development database for agents and developers
  • PropertyBase – A multi-faceted real estate technology ecosystem
  • TopProducer – An agent CRM toolkit

While these are but a few of the many different tools and services available to agents today, the industry continues to expand at impressive speeds, especially with 2023’s AI breakthrough. There has never been a better time to explore the many proptech options and opportunities available for real estate professionals

Experience DASH: The Latest Proptech Service for Agents and Developers

As the real estate industry embraces Proptech, agents now have seamless access to a plethora of property information, advanced analytics, and features that enhance their sales potential.

DASH made its debut last summer and is now regarded as “the MLS of New Developments.” As a Proptech company with an extensive property database exclusively designed for residential real estate agents, agents are equipped with a vast array of information and unbranded, uncomplicated marketing content for new development properties.

Whether it’s downloading renderings and videos to showcase on their social media platforms, or utilizing marketing materials that effectively convey a lifestyle-focused sales pitch tailored to each client, DASH has agents fully covered. 

In the ever-evolving realm of new developments, DASH plays an indispensable role by providing agents with real-time market intelligence on new construction properties that embody the latest trends and more. By streamlining time-consuming tasks and empowering agents to focus on their core strengths, such as closing deals, DASH enables agents to navigate the dynamic industry efficiently and achieve their goals.

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